February 28, 2013

Mergers & acquisitions take time — both before and after the sale. But subscription websites looking to sell shouldn’t feel they have to submit to a long and drawn-out courting process with buyers. As we discuss in this week’s How-To on Subscription Site Insider, it’s best if websites looking to sell court multiple buyers — and place a timeline on all prospective buyers to bid. This auction-style bidding process gives sellers the advantage since it’s all…