One of the most frequent complaints from subscription sites selling iPad and iPhone apps is that Apple refuses to hand over any customer information -- not an email address, not a credit card number, nothing. However, some publishers have found a way around this marketing dilemma. Publishers that promote and sell "digital" subscriptions through their website, like Strategy + Business, are able to capture customer data when subscribers pay through their site. Apple (and Google) will then…...
Home » Sell Your Mobile and Tablet App Through Your Website, Not Just App Stores
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.