Social Media Guidlines for/from Subscription and Paid Content Sites

Social media is often considered the “frenemy” of subscription and membership sites — it can increase brand awareness and site traffic, but it can
Social media is often considered the "frenemy" of subscription and membership sites -- it can increase brand awareness and site traffic, but it can also corrupt your revenue model if too much premium content leaks out. In this week's Webinar on Subscription Site Insider, Social Media Maven Rachel Yeomans helped Insider members see how they can harness the power of social media platforms without giving away their valuable content. Critical to this mission, however, is having…...

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