September 15, 2011

Local Newspapers Find New Digital Money Makers

While the erecting of a paywall is surely a serious business consideration for local newspapers, NetNewsCheck reports that newspapers are coming up with other innovative ways to boost their digital revenues. At the Suburban Newspapers of America’s publishers’ and advertising directors’ conference in Phoenix this week, news organizations presented case studies on the following digital experiments: The Augusta Chroniclerecently launched a Web reputation monitoring service for small to medium-sized businesses. TheArizona Daily Star has had success in…

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Why Subscription Sites Must Make Mobile Top Priority

By 2015, more U.S. Internet users will access the web through mobile devices than through PCs or other wireline devices, according to the latest International Data Corporation Worldwide New Media Market Model Forecast. The company “forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far…

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