DIGITAL STRATEGY
• Customer Experience: 2040 evaluates your current value propositions and user/target experience
• The Marketplace: Our team evaluates market demand, competitors and opportunities
• Platform Assessment: We assess your current technology platforms and systems for digital readiness
• Engagement Strategy: We deliver strategy, approaches and plans to increase engagement
• Revenue Strategy: We deliver a short-and long-term relevant revenue-generating digital strategy
BUSINESS STRATEGY
• The Marketplace: 2040 Digital evaluates your business opportunities and challenges and matches them to strategies for success in the digital economy
• Digital Assets: We audit current technological systems and make recommendations for your digital readiness
• Business Playbook: Our team researches, develops and facilitates your business plans, joint ventures, partnerships and revenue expansion
• Business Plans: Our team provides you the plans you need to begin your evolution
MEDICAL EXPERTISE
• Great Expectations: 2040 Digital understands the demands placed on you and knows how to help you meet those expectations
• In-Depth Understanding: Our team brings a holistic understanding of policy, regulation, compliance and ethics
• Industry Expertise: We have extensive knowledge of Pharma, the industry in general and the insurance sector
• Practitioner and Patient Expertise: We intimately understand practitioner and patient consumption and engagement behaviors and practices
• Continuing Medical Education Expertise: Our depth of expertise transcends to creating, measuring and delivering CME and MOC
ENGAGEMENT STRATEGY
• Engagement and Reach: 2040 Digital helps you maximize reach and engagement with content, messaging and conversation
• Market Analysis: Our team conducts comprehensive market and social analysis, including a review of competitor activities
• Engagement and Behavioral Flows: Our team build the engagement flows correlated to content, communications and marketing to increase consumption, relevance and conversion
• Persona Development and Analysis: Our team builds your persona sets to ensure continual value oriented marketing and communications
• Actionable Results: We measure your reach, engagement and conversation with actionable results
MARKETING STRATEGY
• 360° Audit: 2040 Digital identifies current reach, impact and challenges
• Gaps and Opportunities: Our team researches current strategy and identifies tactical gaps and opportunities
• Segmentation: We create segmentation of your current and prospect audiences
• Benefits: We revaluate and test your value proposition
• Mapping: Our team maps your value-producing marketing and communication funnels
TECHNOLOGY STRATEGY
• Platform Solutions: 2040 Digital assess, audits and recommends platforms and solutions
• Systems Assessment: Our team acts as an independent resource to research, identify and rank your technology platforms and systems
• Staff, Platforms and Practices: We conduct a 360° organizational analysis and assess current digital capabilities
CONTENT STRATEGY
• Content Review: 2040 Digital conducts a comprehensive content review that reveals your potential for digital storytelling and creating a rich content experience
• Positioning: Our team conducts competitive positioning analysis and research ensuring you stand out
• Education: We educate staff and stakeholders how to develop editorial calendars, content themes and plans ensuring immediate and long-term process change
DATA + ANALYTICS
• Increase Revenue: 2040 Digital determines how to better leverage customer information, insights and sales activity to increase revenue and improve customer satisfaction
• Digital Assessment: Our team assesses and builds your digital analytics capability and strategy
• Increase Effectiveness: We create reports and dashboards to measure your performance
• Serve as Your Partner: We maintain a role as your insights partner and provider
PRODUCT STRATEGY
• Customer Satisfaction: 2040 Digital assesses customer product experience, interaction and determines customer satisfaction and overall customer sentiment
• Models and Practices: Our team assesses product-oriented support, models and practices
