LONDON, UK - March 2021: Person holding a smartphone with Roblox game logo

Roblox Soars in Q3 2023 with Record Revenue, Sets Stage for New Subscription Monetization

Roblox Introduces Game-Changing Developer Subscription Monetization Tools

Roblox Corporation (NYSE: RBLX) unveiled robust third-quarter 2023 financial results, showcasing impressive growth. The global social gaming platform reported a staggering $713.2 million in revenue, marking a substantial 38% increase from the previous year. Bookings also surged to $839.5 million, a 20% climb, signaling sustained user engagement and monetization.

CEO David Baszucki credited the outstanding quarter to ongoing platform innovation and a keen focus on community interaction within Roblox. He highlighted investments in AI, brand collaborations, and advertising to drive future growth

Developer Subscription Monetization Tools Coming 

“We have some really exciting innovative extensions to the platform coming. One is really in the vision of Roblox, giving our developers and creators, the tools to run their own business,” said Roblox CEO David Baszucki.

Roblox is planning to empower developers by providing them with the ability to introduce subscription-based models within their experiences on Roblox. This strategic move aims to empower developers and creators, providing them with additional monetization avenues beyond the traditional models and further monetizing their creations through subscription services directly within the platform. 

Continued Baszucki, “We’re going to be introducing subscriptions for developers, so their experiences can host subscriptions. We plan on launching that this month.”

Q3 FInancials Highlights

  • Revenue and Bookings Surge: Roblox experienced a notable 38% year-over-year increase in revenue, reaching $713.2 million. This growth was complemented by a 20% surge in bookings, hitting $839.5 million. The substantial rise indicates sustained user engagement and monetization within the platform’s ecosystem.
  • User Metrics Show Solid Expansion: The platform observed a 20% rise in Average Daily Active Users (DAUs), totaling 70.2 million. Additionally, the increase in monthly unique payers, reaching an average of 14.7 million, underlines the platform’s ability to attract and retain a diverse user base.
  • Diversification Across Age Groups and Geographies: Notably, the user growth was spread across different age cohorts and regions. Strong growth in user engagement was witnessed across various age groups, showcasing the platform’s appeal to a broad demographic. Roblox also demonstrated significant growth in emerging markets like Japan, Germany, Brazil, and India, indicating global traction. Baszucki highlighted the platform’s vision to create an inclusive space for users of all ages, showcasing impressive growth across different age cohorts. Notably, the 13 through 16 age group witnessed a 22% surge in DAUs, while engagement among users aged 25 and above increased by 25%.

  • Monetization Strategy Shift: As mentioned above, Roblox announced plans to introduce subscriptions for developers. This is a strategic shift that will not only empower the developer and creators on its platform but a future source of revenue for the platform as well
  • Operational Efficiency and Cost Management: The company highlighted efforts in managing expenses, particularly in personnel and infrastructure costs. The completion of the Ashburn, Virginia data center led to a significant reduction in capital expenditures, resulting in improved margins and positive free cash flow.

  • Video Advertising Soming in 2024: Additionally, Roblox is making significant strides in advertising, testing video ads, and aiming for a 2024 launch, while appointing Stephanie Latham as VP of Global Partnerships to bolster this sector.
  • Future Financial Guidance:  Roblox intends to provide quarterly financial guidance starting in 2024. This step is expected to offer stakeholders clearer insights into the company’s future performance metrics, allowing for better assessment and planning.

Overall, the earnings report reflects a thriving platform with consistent user growth, an evolving monetization strategy, and a focus on operational efficiency. Roblox’s expansion across demographics and geographies, coupled with initiatives to empower developers, positions the company for sustained growth and innovation in the metaverse landscape.


The upcoming launch of in-app subscription monetization tools marks a pivotal moment, not just for developers and content creators but also for Roblox. This shift signifies a transformative opportunity, introducing a new revenue stream within the Roblox universe. We’re eagerly anticipating the impact and possibilities this will unlock for the platform and its creative community.

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