What The New Yorker Is Doing Right

Thirteen months ago, The New Yorker launched a metered paywall to bridge the gap between free and paid online content. Last week, it announced
Thirteen months ago, The New Yorker launched a metered paywall to bridge the gap between free and paid online content. Last week, it announced the results - its web traffic is up 25% compared to a year ago, and subscriptions to NewYorker.com are up 61%, says Poynter. The New Yorker announced the switch to a metered paywall in a note to readers in July 2014, explaining that the publication was making changes, including everything from a…...

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