What The New Yorker Is Doing Right

Thirteen months ago, The New Yorker launched a metered paywall to bridge the gap between free and paid online content. Last week, it announced

Thirteen months ago, The New Yorker launched a metered paywall to bridge the gap between free and paid online content. Last week, it announced the results - its web traffic is up 25% compared to a year ago, and subscriptions to NewYorker.com are up 61%, says Poynter. The New Yorker announced the switch to a metered paywall in a note to readers in July 2014, explaining that the publication was making changes, including everything from a…...

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Filed in Business Strategy, Magazines, News

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!