Every issue. Every article. Ever. That’s what Esquire is offering subscribers who are eager to delve into the magazine’s complete digital archives which Esquire put online earlier this week. 82 years’ worth.

For $4.99 a month, new subscribers can read about Ernest Hemingway on Cuba (Sept. 1933), Breakfast at Tiffany’s by Truman Capote (Nov. 1958), the last interview with Osama bin Laden (Feb. 1999), and much more in the Classic Esquire archives. More than 1,000 issues and 50,000 stories, including every issue, article, image, iconic cover, and advertisement starting with the fall of 1933.Fiction, features, essays, cartoons, politics, profiles, and more including work from F. Scott Fitzgerald, Tom Wolfe, Philip Roth, Joyce Carol Oates, and Stephen King. The magazines are available on all devices, but Esquire recommends desktop viewing for the easiest viewing and searching.In an audio announcement, editor-in-chief David Granger says:

“Actually, it is so chock full that to help guide you through the archive, we are curating Esquire Classic on a daily basis. We’ll be offering stories of the day, our editors will suggest reading lists, famous writers will tell their favorite stories, and we’ll be adding new essays and commentary that will add context to our most classic stories, and you can have it all for the price of a cup of coffee. Give it a shot. The first month is on us. You can cancel anytime, but please don’t…”

For readers who want to try before they buy, Esquire Classic is free for the first monthly, and $4.99 per month thereafter with no long-term obligation, or $45 a year. Current subscribers get full access to Esquire Classic for $30 a year.Aside from the exclusive content, Esquire touts its new offering as a premium, members-only website with no pop-up or banner ads, and according to the Wall Street Journal, some of the content has not been available previously to anyone but collectors. The Wall Street Journal also reports that Esquire has partnered with the mobile app Shazam to help make the product more interactive.”We need to curate this content and show people what we have, and not just let it become an old library,” said Tyler Cabot, Esquire’s senior features editor.

Insider Take:This is an excellent example that all subscription companies can learn from. Leverage the great products and services you already have and find ways to repurpose them, whether it is archiving books, magazines, webinars, video, or other content. Take the great work you’ve already done – and that your customers have shown that they love – and make it available to them for a reasonable fee.Learn from Esquire’s example:

1. Keep the content exclusive.
2. Create a premium experience for members and subscribers.
3. Reward existing customers with additional benefits or discounts.
4. Consider technology partnerships to add enhancements and functionality to your content.
5. Make the old new again by tying older content to current events.
6. Repurpose older content with curation and context.

~ Dana E. Neuts, Subscription Insider