Condé Nast Shuts Down Details Magazine

Yesterday Condé Nast announced the closure of Details magazine, a fashion magazine targeting men in their late 20s and 30s, says the Wall Street

Yesterday Condé Nast announced the closure of Details magazine, a fashion magazine targeting men in their late 20s and 30s, says the Wall Street Journal. The December 2015/January 2016 issue will be the magazine’s last.

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According to the Wall Street Journal, Bob Sauerberg, president of Condé Nast, told staff about the magazine’s demise yesterday. About a dozen Details staffers will find other jobs within Condé Nast, though Dan Peres, editor in chief, and Drew Schutte, publisher and chief revenue officer, will be leaving the company. Presumably, Condé Nast will try to retain Details’ advertisers, shifting them to GQ, another Condé Nast-owned men’s fashion magazine.Founded in 1982, Details was purchased by Condé Nast in 1988. The print magazine is being discontinued as part of Condé Nast’s restructuring under Sauerberg’s leadership, and Details.com will transition to GQStyle.com. Other changes include combining the sales and marketing teams at Glamour and Self magazines, and the departure of Mary Murcko, publisher of Self, says USA Today.Few details about Details magazine’s closure have been disclosed, and Details.com is still offering paid subscriptions ($10 for a one-year subscription and $15 for a two-year subscription) on its website, which seems like an oversight in the wake of the announcement. We wonder how and when Condé Nast will notify its subscribers.Another curious fact: Details’ subscription numbers were up, according to Ad Age. In the first half of the year, Details had verified circulation of 560,212, an increase of more than 35,000 subscribers from the prior year, according to reports filed with the Alliance for Audited Media. Even at the $10/year rate, that’s a minimum of $5.6 million in subscription revenue that Condé Nast is walking away from, not to mention the print and digital advertising revenue it will lose.Insider Take:Details is the latest casualty in the world of print magazines. It seems surprising too, since subscriptions are on the rise. Couldn’t Condé Nast have tried to keep the seemingly-popular publication alive in a digital-only version? That would have reaffirmed its faith in the product while dramatically reducing costs.Perhaps this is part of Condé Nast’s plan to cut costs and refocus its energy on other properties like GQ, Vogue, Glamour and the New Yorker. If so, as Sauerberg moves into the CEO spot in January 2016, we wonder what other Condé Nast properties will be on the chopping block.~ Dana E. Neuts, Subscription Insider   

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