Weekly Subscription News: Delays, Drama and Direct-to-Consumer

Happy Holiday Weekend! In this week’s subscription round up, Ford rolls out a digital subscription car service in Brazil, Bloomberg Media tests subscriber-only content to improve retention, and YouTube CEO explains why she follows drama on the platform. Also, Kerin investments in a luxury handbag subscription rental service, Google delays cookie removal, and Sinclair estimates that Bally Sports direct-to-consumer service will attract 4.4 million subscribers and $2 billion revenue.

Ford Rolls Out Ford Go Digital Subscription Car Service in Brazil
Ford Authority

Bloomberg Media Experiments with Subscriber-Only Content to Boost Retention
Adweek

Wall Street Journal Launches Life & Work Coverage, Closing Greater New York
Talking Biz News

Why YouTube CEO Susan Wojcicki Says She Follows Platform Drama
Tubefilter

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Google’s Delay on Cookie Removal Offers Limited Reprieve for Publishers
Media Post

Kerin Invests in Luxury Handbag Subscription Rental Service, Cocoon
WWD

TikTok’s Chinese Nemesis Kuaishou Hits 1 Billion Monthly Users Worldwide
TechCrunch

Sinclair Expects Bally Sports Direct-to-Consumer Could Attract 4.4M Subscribers, $2B in Revenue
Fierce Video