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Weekly Subscription News: Delays, Drama and Direct-to-Consumer

Bloomberg Media tests subscriber-only content; Bally Sports direct-to-consumer estimated to attract 4.4M subscribers & $2B; Google delays cookie removal.

Happy Holiday Weekend! In this week’s subscription round up, Ford rolls out a digital subscription car service in Brazil, Bloomberg Media tests subscriber-only content to improve retention, and YouTube CEO explains why she follows drama on the platform. Also, Kerin investments in a luxury handbag subscription rental service, Google delays cookie removal, and Sinclair estimates that Bally Sports direct-to-consumer service will attract 4.4 million subscribers and $2 billion revenue.

Ford Rolls Out Ford Go Digital Subscription Car Service in Brazil
Ford Authority

Bloomberg Media Experiments with Subscriber-Only Content to Boost Retention
Adweek

Wall Street Journal Launches Life & Work Coverage, Closing Greater New York
Talking Biz News

Why YouTube CEO Susan Wojcicki Says She Follows Platform Drama
Tubefilter

Google’s Delay on Cookie Removal Offers Limited Reprieve for Publishers
Media Post

Kerin Invests in Luxury Handbag Subscription Rental Service, Cocoon
WWD

TikTok’s Chinese Nemesis Kuaishou Hits 1 Billion Monthly Users Worldwide
TechCrunch

Sinclair Expects Bally Sports Direct-to-Consumer Could Attract 4.4M Subscribers, $2B in Revenue
Fierce Video

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