FT.com Drops Paywall for 24 Hours to Reach Non-Subscribers

To celebrate 20 years online, the Financial Times is making its website FT.com free for 24 hours, starting at 12:01 a.m. BST on Wednesday,
To celebrate 20 years online, the Financial Times is making its website FT.com free for 24 hours, starting at 12:01 a.m. BST on Wednesday, September 9, reports Adweek. A visit to the site's home page shows the news is true. Through a pop-up ad at the bottom of the screen, FT.com announces the site is free for the day, inviting readers to get a taste for the media outlet's premium content. Clicking on the tour button will…...

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