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September 9, 2015

FT.com Drops Paywall for 24 Hours to Reach Non-Subscribers

Leave a Comment / Customer Service, Mergers and Acquisitions, News, Subscription Apps /

To celebrate 20 years online, the Financial Times is making its website FT.com free for 24 hours, starting at 12:01 a.m. BST on Wednesday, September 9, reports Adweek. A visit to the site’s home page shows the news is true. Through a pop-up ad at the bottom of the screen, FT.com announces the site is free for the day, inviting readers to get a taste for the media outlet’s premium content. Clicking on the tour button will…

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Apple News to Launch Next Week with 50+ Publishers

Leave a Comment / Business Strategy, Industry Announcements, News, Subscriber Acquisition, Subscription Apps /

At WWDC in June, Apple announced that it signed 18 publishers for its News app which will replace its outdated Newsstand app. Though not yet launched, Apple’s News app now has more than 50 publishers on board, says Re/code. As we reported previously, the News app will be similar to Flipboard, delivering content from publishing partners like The Economist, Financial Times, Wired and The New York Times in a personalized feed of content and articles. Users…

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