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Smithsonian Magazine: Transforming a Beloved Magazine into a Multiplatform Experience

Smithsonian: Transforming a Beloved Magazine into a Multiplatform Experience

In 2020, Smithsonian magazine began a transformation to explore revenue and retention opportunities while giving their audience a rich, multiplatform experience.
ViacomCBS is in the process of rebranding and relaunching streaming subscription service CBS All Access with new content and an improved user experience.

ViacomCBS to Rebrand and Relaunch CBS All Access as ‘Super Service’

ViacomCBS will rebrand and relaunch CBS All Access as a super service with thousands of hours of new content and an improved user experience.

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