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Brightback Raises $11 Million to Fund Subscription Retention Software

…helps reduce customer cancellations and improve sustainability for companies like SparkPost Crazy Egg, Copper, GitBook and Mailshake. Brightbacks Series A funding round was led by Index Ventures. Point Nine Capital,…
newspapers stacked on a desk

Weekly Subscription News: Pricing, Publishing and Platforms

…CEO talks about the future of the creator economy, Medium CEO Evan Williams moves on to new ventures, and Google confirms there are context indexing issues impacting “a large number…

Is Google’s New “In-Depth Articles” Feature Good for Subscription Sites?

…standard best practices for getting indexed by Google and listed in Google News.However, rather curiously, the Webmaster Tools page does say that subscription sites may have a hard time getting…

Subscription Startup Zuora Files for IPO for $100 Million

…its Subscription Economy Index, the company’s study of long-term Zuora customers that looks at total amounts invoice for subscription products and services. From January 1, 2012 through September 30, 2017,…
illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Consultations, Commitments and Customer Experience

…helped facilitate growth for nonprofit news. In a 2020 report by the Institute for Nonprofit News, called the INN Index, we know that there is volatility and uncertainty. At the…
Five on Friday, Nov. 27, 2020: Subscription Codes, Audio Ads and Instagram Upgrades

Five on Friday: August 14, 2015

…to the societies we work, and our own proprietary publications. I’ve summarized some key differences below: Calculation Element Eigenfactor SJR Size of Network 11,000 journals indexed by Thomson Reuters 21,000…
Red 5 Bingo number on top of a pile of gray numbers

Five on Friday: Local News, AI News, Paywalls, More

…to access specific materials that you wish to have indexed, Google has introduced an update to its Rich Results Test tool. This enhancement enables you to validate structured data markup…

Five on Friday: October 30th, 2015

…by Debbie Hodge, of GetItScrapped fame, lays out several practical ideas for increasing your subscription site’s utility to your long-term subscribers. Relevant indexes, a consistent presentation, personal checklists, and learning…

Google AMP Set to Go Live Feb. 24

…that creates “light-weight webpages” that load as much as 85% more quickly than standard webpages. Google says AMP HTML provides for seamless, simplified publishing. Google describes its vision on its…

FT Focuses on UX with New iPad App, Promises Payment Innovation Coming

The Financial Times (FT) released a second iteration of its Web-based HTML5 iPad app this week that focuses much more on user experience as the way readers prefer to interact…

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