STAT PACK: Media Usage in the U.S.

Much of the media we consume today is available via subscription – newspapers, magazines, streaming video, streaming audio, books, games, and more. In this STAT PACK, we share useful statistics on media reach, time spent on different forms of media, demographics, TV consumption and more. Whether you are just curious or are planning your 2021 ad spend, this insightful STAT PACK report has useful information with reliable data to help you make sound decisions.

Table of Contents

Overview

  • Weekly media reach in the U.S. 2019, by age group
  • Time spent with digital vs. traditional media in the U.S. 2011-2020
  • Forecast of Digital Media users by segment in the United States 2017-2025
  • U.S. median age of media users 2017-2018, by medium

Radio

  • Online radio reach in the U.S. 2018-2019, by age group
  • Radio reach in the U.S. 2019, by age group
  • Radio reach in the U.S. in 2019, by age and gender
  • Share of time spent listening to radio the U.S. 2019, by content type
  • NPR: number of podcast users 2014-2019

TV

  • Number of TV households in the U.S. 2000-2020
  • TV households in the largest local TV markets in the U.S. 2019-2020
  • Number and share of cord-cutters/nevers in the U.S. 2014-2019
  • U.S. TV consumption: daily viewing time in 2009-2019, by age group
  • U.S. TV consumption: average viewing time 2009-2019, by ethnicity
  • U.S. cable news networks: number of viewers June 2020
  • Most viewed TV shows in the U.S. 2019/20
  • TV news sources watched most often in the U.S. 2019

Video on Demand

  • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type
  • Frequency of streaming movies in the U.S. 2019-2020
  • SVoD service multiple subscriptions in the U.S. 2020
  • Binge viewing TV and movies: penetration rate in the U.S. 2020, by age group

Magazines and Newspapers

  • News consumption frequency among Millennials in the U.S. 2020, by source
  • Leading online news brands in the U.S. 2020
  • Magazines with largest audience in the U.S. 2019
  • Magazines with largest online audience in the U.S. 2019
  • U.S. magazine audience 2015-2019 by platform

Books

  • Book consumption in the U.S. 2011-2019, by format
  • Penetration of book consumption in the U.S. 2019, by format
  • Book readers in the U.S. 2019, by age group
  • Penetration of print book consumption in the U.S. 2019, by age group
  • Penetration of audiobook consumption in the U.S. 2018-2019, by age group
  • Book formats preferred by U.S. consumers 2018, by gender

Internet and Social Media

  • U.S. internet usage penetration 2019, by household income
  • U.S. internet usage penetration 2019, by age group
  • U.S. adults with household broadband access 2019, by gender
  • Facebook user share in the United States 2020, by age and gender
  • Instagram user ratio in the U.S. 2020, by age group & gender
  • Snapchat user ratio in the U.S. 2020, by age group & gender
  • Twitter usage reach in the United States 2019, by age group
  • Pinterest usage reach in the United States 2019, by age group

Gaming

  • Forecast of Video Games users by segment in the United States 2017-2025
  • Digital Market Outlook: video games user penetration in the U.S. 2017-2025
  • U.S. computer and video gamers from 2006-2020, by gender
  • Age of U.S. video game players in 2020
  • All-time best selling console games worldwide 2020, based on unit sales
  • Consumer spending on video game content in the U.S. 2010-2019
  • Leading Android gaming app reach in the U.S. Q3 2019
  • Most played games on Steam 2019, by average players per hour

Music

  • Music listening frequency in the U.S. 2019
  • Weekly music streaming or download services usage in the U.S. 2019-2020
  • Weekly time spent listening to music from selected sources in the U.S. 2019
  • Important features of music streaming services in the U.S. 2020

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