Get best-in-class market measurement of media purchase behavior and subscription metrics from ANTENNA. We help the world’s leading brands understand the decisions subscribers make – what they are choosing, how they are choosing it, and why – in order to thrive in the rapidly evolving subscription economy.
The business of media is going through a fundamental shift. Major video & audio streaming companies, digital media subscriptions, and even dating & fitness apps need to understand how their growth, churn, retention, switching, and customer value metrics compare to the rest of the market. ANTENNA solves this problem.
Build your subscription scorecard with nuanced subscription insights from across the market. We cover video, audio, digital media market share, and subscription metrics. We are focused on transaction-level purchase behavior.