McClatchy Reinvents Itself as a Digital-First Media Company:5 Takeaways for Subscription Companies

Nine months ago, The McClatchy Company began a much-needed redesign, amounting to a complete "rethink" and transformation of the 158-year old company into a digital success story.

Chicago Expands 9% Amusement Tax to Streaming Services

If you live in Chicago, your Netflix and Spotify subscriptions just got 9% more expensive. So says the city's Department of Finance which ruled last week to include "any paid television programming," "electronically delivered music" and "nonpossessory computer leases" under the umbrella of an existing amusement tax. According to Fusion who reported the story last week, Chicago is the first major U.S. city to impose a tax on streaming or cloud computing services. Effective September 1,…

theSkimm Seeks Feedback and Shares in Pithy Email

Often the most important time in the customer lifecycle is right after the initial sign-up. This email from theSkimm seeks to connect with new members through a solicitation of feedback and an appeal to share with friends that matches their overall pithy editorial style.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription News Round-up

This week Sony, Adobe and Wall Street Journal made subscription industry headlines. Here are those headlines and more for this week, in case you missed them. Get Ready for the IoT CMS Wire Sony Adds A La Carte TV Channels to PlayStation Vue Engadget China's iQIYI Serves Up 5 Million Online Video Subscribers Variety Using Recommendation Engines to Reduce Subscription Service Churn Smart Data Collective Wall Street Journal Continues Its Transformation with a Paid News App Subscription Insider Subscription Products Boost Adobe Fiscal 2Q Results The Bellingham…

Demystifying Data and Analytics for Editors and Publishers (Part 1)

First in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. This isn't your grandfather's publishing world anymore, so how do you effectively measure performance in this brave new future?
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

LivePlan Offer Page Showcases New Best Practice Conversion Techniques

LivePlan is an online "live" business planning tool that helps entrepreneurs develop a business plan, as well as track a business against that plan once the initial planning is done. Everything LivePlan presents on their website is focused on conversion with benefits clearly laid out for a busy entrepreneur. A great online conversion example for other subscription businesses.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Match.com Makes Long Registration Process Easier

With an estimated 35 million monthly visitors, the highest of all its dating site competitors, Match.com certainly appeals to the vast online dating market. Here are a few key things at the beginning of their registration process they are doing well. Overall, the registration process for Match.com is an effective way to keep potential members interested as they go about creating their profile. This is a must-do for any subscription site that needs a large amount of profile data without saddling potential members with what amounts to a huge, time-consuming survey.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

8 Landing Page Tactics to Boost Subscription Sales

Looking for some new ways to boost your subscription sales? Let's re-examine your landing page, then! In this 30-minute video, Insider Editor Minal Bopaiah will go over the basics of landing page design and then present eight different landing page additions that can boost your conversion rate. Plus, the presentation and downloadable slides are full of examples and screenshots from real-life subscription sites, including The Times,Netflix, Lynda.com, Mixergy.com, PitchBook, Clutter Diet, Safety Smart and other B2B and B2C sites!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

B2B Travel Database Makes 7 Figures by Being Better Than User-Generated Travel Review Sites

Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing customizable reports to travel agents in the US and Canada. We spoke with Tom Cintorino, EVP Digital Media, about how travel42 created a site and content with a better value proposition than the free, user-generated travel reviews out there, as well as how the site acquires new subscribers through marketing deals with travel consortia. Plus, find out how the site is getting an 87% retention rate and selling site licenses with tiered pricing.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Basics of A/B Testing for Subscription Content

Perhaps you've been told you should be "testing" to discover how to optimize your site for conversions and subscription sales. But do you have enough traffic to test? And how do you know what to test? Or if your tests are scientifically sound? In this brief How-To, we asked testing expert Justin Rondeau of WhichTestWon to explain the basics of A/B split testing so that you can test with confidence and interpret your results wisely. Plus, discover the most popular testing tools, and alternative data-driven tactics for sites without enough traffic to test.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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