How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free? Help Desk Institute (HDI) evolved its membership model for the online space not just by providing digital content and Web-based certification for IT support and help desk professionals -- it also launched successful in-person events and 63 local chapter meetings, providing a benefit social media can't. Managing Director Craig Baxter spoke to us about how these local volunteer chapters extend account lifetimes, and how events, trainings and subscriptions all cross-sell one another.
Social media is the ultimate Catch-22 - it can drive tons of traffic to your site, but it can also corrupt your paywall, threatening your bottom line. In this one-hour video, Social Media Maven Rachel Yeomans will help you:* Figure out which social media platforms serve you best* Protect your premium content* Develop HR policies that benefit your strategic goals and your employeesA must-view for anyone even considering using social media to promote their free and/or paid content!
How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site
At any given moment, 50,000 subscribers are paying to access WritersMarket.com's robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer, Senior Content Editor, spoke with us about how the site maintains its listings, succeeds with email marketing, and creates perceived value with limited-release compilations. Plus, get inspired by some great conversion tactics, including an unusual navigation bar and a well-designed site tour.
Confused about how to set up a trial offer? Or unsure whether you're "doing it right"? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!
In this lively 60-minute Webinar (including a Q&A), ClutterDiet.com founder and professional spokesperson Lore Marrero discusses the five levels of expert visibility, how to gain more visibility, how to really work the media, and what to know before you hire a PR agency. This is a great video for anyone looking for more publicity for a membership or subscription site of any kind.
Looking to increase your revenues without increasing your marketing expenses? Watch this Webinar with Paul Lemberg to find out how cross-sales and upsales can do just that. You'll get an understanding of when to make the offer as well as some real-world examples of products and services.
Discover how FamilyLink.com piggybacked on Facebook's popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships.
How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers
Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers' jobs easier. See how adding video overviews of the content doubled the online conversion rate, and how a multi-track email nurturing program helped the inside sales team reduce the number of dials-to-sales by half.