Magazine Publishers Say Paid Content & Blog Ads Generate Profit Margins Above 30%

According to stats from a Folio's 2009 e-Media Survey, paid content is the 4th largest electronic media revenue stream for magazines which is not impressive, but the profit margins are. Turns out 50% of respondents said paid content had profit margins of more than 30%. So, it's worth their while pushing the paid content envelope a bit further, wouldn't you say? The only other online revenue source that scored even higher, was blog sponsorships, with 56%…

Online Subscription Game Site World of Warcraft Sponsored by Mountain Dew

Proving you can indeed sell ads to a paid subscription game, Brandweek reports that World of Warcraft has sold an extensive sponsorship to Mountain Dew. Last summer the soft drink experimented with web 2.0 marketing, so if you're trying to sell ads to a 'cutting edge brand' in your niche, try surfing at Facebook brand fan pages. The sponsorship includes a 14-day free trial of the game online. This is a classic type of subscription site…

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