Directories and databases can be one of the most lucrative online subscription businesses, especially for B2B information. In this Case Study, John Gabbert, CEO & Founder at PitchBook, spoke to us about how the site gets its killer content, pricing group subscriptions, and the downloadable reports that are their best lead gen device for live demos.
Two new developments in the news niche this week. One, The Washington Post announced it plans to start charging users for online access sometime in the summer. And two, Andrew Sullivan, who launched an independent paywall site with much fanfare earlier this year, announced that he's lowering his metered access count from 10 articles in 30 days to 5 free articles in 60 days. The Post's announcement is significant since it's been one of the few…
While we usually don't cover advertising, it's clearly a revenue stream for a significant portion of subscription publications (just check out the chart below from our newly released Online Subscription Benchmark Report). That's why we thought many paid content executives would be keen to know that The New York Times has released its ad tool Ricochet for use by other publishers (Forbes and The New Yorker have already signed on), and the tool could help raise…
How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free? Help Desk Institute (HDI) evolved its membership model for the online space not just by providing digital content and Web-based certification for IT support and help desk professionals -- it also launched successful in-person events and 63 local chapter meetings, providing a benefit social media can't. Managing Director Craig Baxter spoke to us about how these local volunteer chapters extend account lifetimes, and how events, trainings and subscriptions all cross-sell one another.
Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled "Profitable Subscription Websites: How to Build and Improve Them." Watch this playback to learn about the strategy involved in creating an online subscription business. Includes tips on hiring, payment processing, tech requirements and management and content creation. GenomeWeb Publisher/COO Greg Anderson is also a guest speaker on this Webinar hosted by Dan Brown of Xponential Publishing Consultants.
Do you have more than one subscription or information product to sell? Wondering how to maximize revenues off multiple offerings? Then this is the video for you. Discover how a $39.99 paid trial and backing off helped Zacks Investment Research increase overall revenues. Steve Reitmeister, EVP at Zacks, also discusses when you should offer lifetime memberships and for how much.
While there are plenty of subscription site launches in recent months, we liked Megawatt Hour for its smart approach and use of existing industry data. Co-Founder Deirdre Lord spoke to us about why the site developed a percentage-based subscription plan that's familiar to professionals in the energy purchasing industry. Plus, discover when to follow up a lead gen tactic with an email and when to call the prospect directly.
Online training can be the bread and butter of many industry and professional development sites. Business Management Daily (BMD) has capitalized on this by tying subscription database trials to one-off Webinar trainings. Publisher Adam Goldstein spoke to us about how the site generates seven-figure revenues through a multi-faceted conversion process. Plus discover why display ads may be better than overlays for free product lead generation.
Surfline started out as a pay-per-call telephone service, providing surf conditions to surfing enthusiasts, but entered the Internet age in 1995 with live HD streams of surf breaks. Vice President of Subscriptions and Product Marketing George Roletter spoke to us about how Surfline has used A/B testing to get 30% of visitors who enter the trial funnel to convert. Plus, discover how this B2C site is able to retain up to 93% of subscribers!
IAC, the parent company of Match.com and Newsweek/The Daily Beast, announced this week that it has acquired subscription site Tutor.com. Terms of the deal were not disclosed. Tutor.com is an online subscription and eLearning site that connects more than 3,000 educational professionals with students who need help in highschool and college-level coursework. The site is positioned as a B2C company selling directly to students and parents, but in fact, 90% of the company's business comes from…