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Industry professionals like to refer to memberships and subscriptions as either interchangeable or mutually exclusive, but perhaps as Chip and Dan Heath discuss in Decisive,
The rumor mill says local newspaper are dying, but The Texas Tribune is demonstrating how digital-native local news can flourish, even with a nonprofit model.
According to our new Email Marketing Benchmark Report, the large majority of subscription sites find little use in buying third-party list of email addresses. As
Netflix added 1.69 million subscribers in the second quarter of 2014, largely in part to the release of the season two of “Orange is the
Even though email marketing is the #1 marketing tactic for acquiring new subscribers, there are little industry benchmarks for subscription and premium content publishers. Most
Two smart moves by two smart giants in the subscription industry. One, National Geographic has teamed up with Epic eBooks, to make its eBook titles
A new report states that revenues from online television and video subscription revenues (SVOD) is set to reach $13 billion by 2018. That’s a significant
Adobe just announced this week that it plans to make photos available to users of its Lightroom software even if they should cancel their Creative
General consumer sites often suffer from TMI — they offer too much information for a consumer to digest. Yet, because the information is general in
A new service called Unroll.Me is making it easier for your email subscribers to unsubscribe. The service allows a consumer to login to his/her email
