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By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers
By Minal Bopaiah How long can you expect your annual subscribers to stick with you? Most digital subscription companies have a hard time estimating that
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The
By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content sites.
By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy a
By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you know
By Minal Bopaiah While the iPhone and iPad accounted for 50% of opens for B2C emails in the fourth quarter of 2013, desktop environments came
By Minal Bopaiah While there’s been a flurry of launches in the eBook subscription space (e.g., Scribd., Oyster, and others) few sites have sought meaningful
By Minal Bopaiah The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,”
The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told
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