Magazine Subscriptions via Text May Pave Way for Mobile Payments for Digital Content

A new payment service called Boku is making it possible for consumers to subscribe to print magazines via text message. But the technology might
A new payment service called Boku is making it possible for consumers to subscribe to print magazines via text message. But the technology might be best employed for subscriptions to digital publications in the future. San Francisco-based Boku is teaming up with UK publisher IPC Media to place print ads that ask would-be subscribers to text a code to a number to subscribe to the print publication. The consumer receives a confirmation text with a link directing…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.