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Even though email marketing is the #1 marketing tactic for acquiring new subscribers, there are little industry benchmarks for subscription and premium content publishers. Most
Two smart moves by two smart giants in the subscription industry. One, National Geographic has teamed up with Epic eBooks, to make its eBook titles
A new report states that revenues from online television and video subscription revenues (SVOD) is set to reach $13 billion by 2018. That’s a significant
Adobe just announced this week that it plans to make photos available to users of its Lightroom software even if they should cancel their Creative
General consumer sites often suffer from TMI — they offer too much information for a consumer to digest. Yet, because the information is general in
A new service called Unroll.Me is making it easier for your email subscribers to unsubscribe. The service allows a consumer to login to his/her email
Having trouble increasing your subscription sales? Invent a device that does half the work! While this solution may not be viable for many publishing companies,
Vaporvue launches this week, a subscription site with on-demand access to streaming video of extreme sports like surfing, skiing, and snowboarding. The service launched with
Like any modern-day editor, I’ve worked for a my fair share of websites. Some of them have been beautiful, well-designed sites. Some of them have
The Reuters Digital News report was published this week, and surveyed 19,000 news users across 10 countries for some informative market research insights. Among them,
