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Despite popular belief that paid content is a new phenomenon, MLB.com celebrates 12 years this week of offering subscription-supported live streaming of Major League Baseball
Contrary to earlier rumors, Amazon has just closed a deal to purchase Twitch, a subscription site that streams live and on-demand playing on video games,
In a slight turn of events, The Financial Times is showing social media the value of legacy news brands. FT Antenna, the financial newspaper’s newest
There’s been rumors for months that Google is planning on launching a subscription music service on YouTube, and now the rumor mill is saying the
There was a blip in the Twitterverse last week when The Washington Post temporarily added a “Buy Now” button in line with article text for
During its first full year earnings call since splitting off from 21st Century Fox, News Corp announced that it had generated $8.57 billion in total
Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list
For years, Major League Baseball has been turning a pretty penny through its online subscription site MLB.com. Now the National Football League is looking to
World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by the
We previously wrote about how Gmail’s new “Promotions” tab is actually increasing click-through rates for some email marketing emails, even while decreasing open rates. But
