Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program. In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influencer effectiveness and impact, as well as blogging and social media marketing as related to influencers. Download the 85-page PowerPoint with 37 charts and graphs, with three embedded excel workbooks to access all the research and data.
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