STATPACK: Google

When it comes to search, there is Google and everyone else. This STATPACK presents insights and statistics on Google, providing information on the internet

When it comes to search, there is Google and everyone else. This STATPACK presents insights and statistics on Google, providing information on the internet company’s online services, including information on company structure and financial data, as well as Google’s role in online search and highlighting the search giant’s scope in online advertising and marketing. The STATPACK also highlights other Google services such as YouTube and Google Play, as well as its influence and impact in areas such as lobbying, government data requests, URL take-down requests, and more.  

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 141-page PowerPoint with 69 charts and graphs (with nine embedded excel charts) to access this trend data on Google.

Table of contents

1. Company overview

  • Alphabet: global annual revenue 2011-2017
  • Google: global annual revenue 2002-2017
  • Google: quarterly revenue as 2008-2017
  • Google: quarterly operating income 2014-2017
  • Google: revenue distribution 2001-2017, by source
  • Price of selected acquisitions by Google 2017
  • Alphabet: number of full-time employees 2007-2017
  • Alphabet: number of full-time employees 2016, by department
  • Gmail: active users worldwide 2012-2016
  • U.S. consumer usage of Google services and products 2017
  • U.S. usage frequency of Google services and products 2017

2. Benchmark

  • Market value of the largest internet companies worldwide 2017
  • Market capitalization of the largest U.S. internet companies 2017
  • Most valuable brands worldwide 2017
  • U.S. consumer awareness of leading tech and internet brands 2017
  • U.S. consumer views regarding leading tech and internet brands 2017
  • Most visited multi-platform U.S. web properties 2017
  • Reach of most popular U.S. smartphone apps 2017
  • Internet companies: research and development expenditure 2016

3. Search

  • Google: search engine market share in selected countries 2017
  • Global market share of search engines 2010-2017
  • Share of visitors to Google.com as of September 2017, by country
  • Online search query market share worldwide 2017, by search engine
  • Market share of search engines in the United States 2008-2017
  • U.S. search engines ranked by number of core searches 2008-2017
  • Mobile share of U.S. organic search engine visits 2014-2017
  • Mobile share of organic search engine traffic 2017, by platform
  • U.S. total & mobile organic search visits 2017, by engine

4. Advertising

  • Google: annual advertising revenue 2001-2017
  • Google sites: advertising revenue 2001-2017
  • Google network sites: advertising revenue 2001-2017
  • Google: quarterly ARPU 2015-2016
  • Google’s market share of global digital ad revenues 2016-2019
  • Google: share of U.S digital display ad revenues 2016-2019
  • Google vs. Bing: U.S. mobile click share 2017
  • Leading U.S. display advertising networks 2016, by reach
  • Google’s TV ad spend in the U.S. 2015-2016
  • Google’s media ad spend in the U.S. 2014-2016 

5. YouTube

  • YouTube usage reach worldwide 2013-2015
  • YouTube: global usage frequency 2016
  • Most viewed YouTube videos of all time 2017
  • YouTube: most viewed channels 2017
  • Most popular U.S. YouTube partner channels 2017, ranked by viewers
  • YouTube: most popular brand channels 2017, by subscribers
  • U.S. net advertising revenues of YouTube 2015-2018 

6. Google Play

  • ACSI – U.S. customer satisfaction with Google Play as of 2016
  • Google Play: number of available apps as of Q4 2017
  • Google Play: quarterly growth of available apps as 2015-2017
  • Top digital publishers in the U.S. 2017, by user reach
  • Time spent on leading mobile app publishers in the U.S. 2017
  • Google Play: number of available apps 2009-2017
  • Leading mobile apps in the United States 2016, ranked by unique visitors
  • Leading Android app reach in the United States 2017
  • Leading Android app categories in the United States 2017
  • U.S. consumer spending on digital media at Google in the past 12 months 2017, by type
  • U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017

7. Influence and impact

  • Google: federal lobbying expenses 2010-2017
  • Government requests for content removal from Google H1 2017
  • Number of infringing URLs requested to be removed from Google Search 2018
  • Google user data requests by U.S. federal authorities 2010-2017
  • Google: number of data requests from federal agencies and governments H1 2017
  • U.S. consumer opinion on Google as a company 2017
  • U.S. consumer perception of Google as a company 2017

8. References


Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.

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