With $40.6B in 2017 revenue, Facebook not only dominates our social streams but is the market leader. Subscription Insider’s STATPACK presents trends, insights and statistics of the company’s financials, global reach as well as extensive data on user demographics and usage behavior. It also explores advertising revenue, advertisers, publishers, and also touches upon brand interaction and social gaming – all important trends to benchmark as Facebook quickly evolves its algorithms and products responding to recent criticisms.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 129-page PowerPoint with 62 charts and graphs (with seven embedded excel charts) to access this trend data on Facebook.
Table of contents
1. Company Overview
- Facebook: annual revenue and net income 2007-2017
- Facebook: annual revenue 2009-2017, by segment
- Facebook: worldwide quarterly revenue 2011-2017
- Facebook: worldwide quarterly revenue 2010-2017, by segment
- Facebook: quarterly net income 2010-2017
- Most highly compensation executive officers of Facebook 2011-2016
- Number of Facebook employees 2004-2017
- Price of selected acquisitions by Facebook 2017
- Facebook: user data requests from federal agencies and governments H1 2017
- Facebook: quarterly federal lobbying expenses 2011-2017
- Social media: revenue of selected companies 2016
2. Reach
- U.S. consumer awareness of leading tech and internet brands 2017
- U.S. consumer views regarding leading tech and internet brands 2017
- Facebook: number of monthly active users worldwide 2008-2017
- Facebook: number of monthly active users in North America 2010-2017
- Facebook: number of mobile monthly active users worldwide 2009-2016
- Facebook: number of daily active users worldwide 2011-2017
- Global number of Facebook users 2015-2020
- United States: number of Facebook users 2015-2022
- Countries with the most Facebook users as of January 2018
- Facebook: online reach in the United States 2015-2022
- Facebook: global penetration rage as of June 2017, by region
- Most popular global mobile messenger apps 2018
- Facebook Messenger: number of monthly active users 2014-2017
3. Demographics
- Facebook: global user age and gender distribution 2018
- Facebook: distribution of U.S. users 2018, by age and gender
- Number of U.S. Facebook users 2017, by age
- Share of U.S. internet users who use Facebook in 2016, by gender
- Share of U.S. internet users who use Facebook in 2016, by age group
- Share of U.S. internet users who use Facebook in 2016, by household income
- Share of U.S. internet users who use Facebook in 2016, by education level
- Share of U.S. teenagers who use Facebook 2015, by gender
- Share of U.S. teenagers who use Facebook 2015, by age
4. Usage
- U.S. consumer usage of Facebook services and products 2017
- U.S. usage frequency of Facebook services and products 2017
- Facebook access penetration 2018, by device
- U.S. Facebook product and service usage via personal account 2017
- Facebook: most popular user activities 2016
- Facebook activities of users in the United States 2017
- Facebook usage frequency in the United States 2017
- Reasons for non-usage of Facebook according to U.S. internet users 2017
- Sporting and media events with the most Facebook interactions in 2014-2017
- Facebook: most popular game MAU 2018
- Facebook most popular game DAU 2018
- U.S. consumer willingness regarding online shopping via messenger 2016
5. Advertising
- Facebook: advertising revenue worldwide 2009-2017
- Facebook: revenue per user 2011-2017
- Facebook: average revenue per user 2011-2017, by region
- Facebook: mobile advertising revenue share 2012-2016
- Facebook video length of leading global news publishers 2017
- Average daily Facebook brand post likes 2017, by vertical
- Average daily Facebook brand posts 2017, by vertical
- Average daily Facebook brand post comments 2017, by vertical
- Facebook: monthly brand profile follower growth 2017
- Most popular Facebook fan pages 2017
- Most popular product brands on Facebook 2017
- Most popular technology brands on Facebook 2017
- Facebook user engagement of leading publishers 2017
6. References
Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.
