STATPACK: E-mail Marketing in the U.S.

In this STATPACK, E-mail Marketing in the U.S., we look at e-mail marketing sizing, use and strategy, effectiveness and metrics, email advertising, mobile email

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In this STATPACK, E-mail Marketing in the U.S., we look at e-mail marketing sizing, use and strategy, effectiveness and metrics, email advertising, mobile email marketing, personalization, consumer perception and behavior, and spam. Download the 128-page PowerPoint with 56 charts and graphs, with 2 embedded excel workbooks to access all the research and data.

Table of Contents

Overview

Planned changes to marketing budgets in the U.S. in 2017, by channel
E-mail marketing spending in the U.S. 2014-2019
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
Customer marketing methods in the U.S. 2015
Number of e-mail users worldwide 2017-2021
Number of U.S. e-mail users 2013-2020

Use & strategy

U.S. SMBs: e-mail marketing adoption 2016
Marketing channels U.S. small businesses invest in 2016
Marketers’ opinion of the future of e-mail marketing worldwide by 2020
Online retailer methods of customer motivation to e-mail subscription 2016
North America: e-mail marketing tactics 2016
North America: planned changes in e-mail marketing strategies 2016-2018
Leading objectives for improving U.S. e-mail marketing ROI 2015

Effectiveness & metrics

Leading methods of e-mail marketing success measurement in 2015
E-mail tactics seen as driving conversions according to online retailers 2016
E-mail marketing: CTR and open rates in North America 2010-2017
Marketing e-mail open rates in the U.S. in 2016, by industry
Marketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
Share of promo e-mail subscribers engaging with online retailer messages 2016
Global e-mail forward-to-open rate 2015, by audience size
U.S. e-mail marketing influence on online and offline buying 2015
North America: e-mail marketing effectiveness 2016
U.S. SMBs: e-mail marketing ROI 2016

E-mail advertising

E-mail ad spend in the U.S. 2014-2019
Distribution of online advertising revenue in the U.S. from 2015 to 2016, by type
E-mail conversions in the U.S. 2015, by device type
E-mail opens share in the U.S. 2015, by device
Time spent reading ad e-mails in the U.S. Q2 2015, by device type
U.S. consumer actions influenced by shopping cart reminder e-mails 2015

Mobile e-mail marketing

Leading U.S. smartphone usage reasons 2016
Mobile e-mail opens share in the U.S. 2015, by OS
Popularity of marketing channels in the U.S. 2016
Planned formats of mobile e-mail marketing integration as of December 2016
Mobile e-mail usage in selected countries 2016

Personalization

Leading digital marketing channels with personalized messages worldwide 2015
Perceived personalization impact on marketing metrics worldwide 2015
North America: use of data in e-mail marketing personalization 2016
North America: personalized e-mail marketing target groups 2016
Marketing e-mail open and click rates in the U.S. in 2016, by personalization
E-mail subject personalization influence on open rate America Q1 2015, by industry
Personalization in marketing – ways of using data 2016