When Subscription Publications Go Free: A Post-Hoc Analysis of ‘Huffington’ and Time Out London

Some publishers were disheartened this week when The Huffington Post announced that it’s paid iPad “app-azine” Huffington would now be free. This, despite the
Some publishers were disheartened this week when The Huffington Post announced that it's paid iPad "app-azine" Huffington would now be free. This, despite the fact that the app had been downloaded 115,000 times in just five weeks (i.e., five issues). There was no word from HuffPo on how much money they garnered from subscriptions, but there was a free month with the first download, so probably not much at all. The company is saying their decision…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.