When Subscription Publications Go Free: A Post-Hoc Analysis of ‘Huffington’ and Time Out London
Some publishers were disheartened this week when The Huffington Post announced that it’s paid iPad “app-azine” Huffington would now be free. This, despite the fact that the app had been downloaded 115,000 times in just five weeks (i.e., five issues). There was no word from HuffPo on how much money they garnered from subscriptions, but there was a free month with the first download, so probably not much at all. The company is saying their decision…
