There is never a dull moment in the subscription industry, and this week is no exception, including news about everything from paywalls and perfume to coffee and the cloud. Here are some of this week’s highlights:

The Guardian Reports on its Membership Program, Six Months In The Guardian

Cloud Subscription Software Player Zuora Lands $115 Million Re/code

4 in 10 TV Households Also Subscribe to Netflix, Amazon or Hulu CNN Money

Adobe Debuts Next Generation of Programmatic Marketing Tools Subscription Content

LinkedIn Makes 4 Key Changes to Premium Subscription Plans CIO

Xbox Live Comes to Windows 10 Without Subscription Fees Arcade Sushi

HBO to Launch Standalone Service – HBO Now – for $15/month in April – For Apple Only Subscription Content

Meet Scentbird: The New Twist on a Monthly Subscription Service BlogHer

Starbucks Mobile Order and Pay Brewing Beyond Portland PYMNTS.com

Moonves: CBS’ OTT Product Tops 100,000 Subscribers B&C: The Business of Television, Broadcasting & Cable

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~ The Subscription Insider Team

P.S. – Stay tuned for a BIG Subscription Insider announcement coming soon!