Spotify and Rdio Promote Ad-Free Experience as Subscription Benefit

By Minal Bopaiah The streaming music industry is definitely experiencing some growing pains and adjustment problems. Recently, The New York Times wrote about how
By Minal Bopaiah The streaming music industry is definitely experiencing some growing pains and adjustment problems. Recently, The New York Times wrote about how the industry is struggling to find profitability,even though most streaming music sites and services are getting above-average conversion rates on subscription sales (from 4% to 25%!). As my analysis detailed, the problem seems to lie in the music industry's inability to understand consumer expectation and attitudes towards paying for music. But it looks like Spotify…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.