Spotify and Rdio Promote Ad-Free Experience as Subscription Benefit
By Minal Bopaiah The streaming music industry is definitely experiencing some growing pains and adjustment problems. Recently, The New York Times wrote about how the industry is struggling to find profitability,even though most streaming music sites and services are getting above-average conversion rates on subscription sales (from 4% to 25%!). As my analysis detailed, the problem seems to lie in the music industry’s inability to understand consumer expectation and attitudes towards paying for music. But it looks like Spotify…
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