This just out from Europe: Content provider Aspiro is teaming up with two European newspapers — the Swedish Aftonbladet and Danish daily Politiken — to grow the subscription base and revenues for its streaming music service, WiMP.Aspiro recently posted losses despite a nine-figure fundraising cycle, and “Aftonbladet publisher Schibsted took 73.4 percent ownership of Aspiro this year for 340 million Swedish krona ($50.8 million) in a bid to inject paid streaming content in to its news business,” according to paidContent.org.So the move seems symbiotic, helping Aftonbladet get streaming content and WiMP more subscribers.But does this collaboration make sense? Do new junkies listen to a lot of music? Perhaps in Sweden and Denmark, but would the model translate to US populations? (Personally, I only listen to NPR. But I also know there’s nothing worse than a sample size of one when it comes to making business decisions.)It’s an interesting concept — teaming up with non-competitive subscription services so that subscribers feel they are getting more bang for their buck. Obviously, cable companies like Verizon and Comcast have benefited by bundling phone, television and Internet.But you need to examine your own subscribers’ use of your content to determine which alternate media types to include. A news site with heavy mobile usage might do well by collaborating with a streaming music provider. However, a news site with a lot of tablet usage would be wiser to team up with a video streaming service.Photo: (c) Ed Youborn via Flickr
Should Digital Newspapers Team Up With Streaming Music Providers?
This just out from Europe: Content provider Aspiro is teaming up with two European newspapers — the Swedish Aftonbladet and Danish daily Politiken —