Should Digital Newspapers Team Up With Streaming Music Providers?
This just out from Europe: Content provider Aspiro is teaming up with two European newspapers — the Swedish Aftonbladet and Danish daily Politiken — to grow the subscription base and revenues for its streaming music service, WiMP. Aspiro recently posted losses despite a nine-figure fundraising cycle, and “Aftonbladet publisher Schibsted took 73.4 percent ownership of Aspiro this year for 340 million Swedish krona ($50.8 million) in a bid to inject paid streaming content in to its news business,”…
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