NYT’s Ad Tool Lets Publishers Link Ads to Content Posted on Social Media
While we usually don’t cover advertising, it’s clearly a revenue stream for a significant portion of subscription publications (just check out the chart below from our newly released Online Subscription Benchmark Report). That’s why we thought many paid content executives would be keen to know that The New York Times has released its ad tool Ricochet for use by other publishers (Forbes and The New Yorker have already signed on), and the tool could help raise…
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