May 7, 2015

MyFitnessPal Adds Paid Premium Subscription for Power Users

Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world’s largest digital health community with more than 120 million members. Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users. It…

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Spotify’s Ad Revenue Soars, Launches New Features for Advertisers

The first quarter of 2015 was a big hit for streaming music service Spotify. Ad revenue increased 53% overall, and mobile ad revenue jumped to 380%, compared to Q1 of last year, says Music Business Worldwide. Spotify has not shared revenue figures yet, so we don’t know how that translates into actual dollars, but we do know 45 million active, free Spotify users are seeing those ads. { Spotify has a total of 60 million…

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