How Behavioral Targeting Can Increase Member Engagement for Subscription Sites

While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool

While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and paid content sites. For example, Consumer Reports uses behavioral advertising to advertise it's website (and get online subscription sales) on other content sites, such as the Christian Science Monitor. But behavioral ads aren't just for B2C sites. During this week's Members-Only Webinar on Subscription Site Insider, Erik Matlick, CEO of…...

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