Google’s ‘Not Provided’ Accounts for 40% of Organic Traffic for B2B Sites

A new study by Optify has found that Google’s “not provided” category now disguises up to 40% of referring keywords to B2B sites. That’s
A new study by Optify has found that Google's "not provided" category now disguises up to 40% of referring keywords to B2B sites. That's a 171% increase since the service added the "not provided" category a year ago. More specifically, 64 percent of companies in the study see 30% - 50% of their traffic from Google as "not provided." Optify believes that this trend will continue to grow until all keywords are undisclosed. Site owners will still…...

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