November 16, 2012

Google’s ‘Not Provided’ Accounts for 40% of Organic Traffic for B2B Sites

A new study by Optify has found that Google’s “not provided” category now disguises up to 40% of referring keywords to B2B sites. That’s a 171% increase since the service added the “not provided” category a year ago. More specifically, 64 percent of companies in the study see 30% – 50% of their traffic from Google as “not provided.” Optify believes that this trend will continue to grow until all keywords are undisclosed. Site owners will still…

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Give Us 6 Minutes, We’ll Give You 10 Data Charts

It’s almost the new year, which means I’m getting ready to publish an all-new edition of Subscription Site Insider’s Benchmark Report for you. But first, I need your help! Please click to take our six-minute (anonymous) survey: http://subsiteinsider.com/2013s Your answers will be critical to helping me create useful charts and data to benchmark the industry for you. PLUS, as my personal “thank you,” I’ll send a copy of the Executive Summary to everyone who takes the survey. The…

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