As the INSIDER Guide to New Product Development (NPD), I’m constantly keeping an eye out for bite-size information that will help you develop and scale better subscription products, or just understand what’s going on in world of subscription offerings. Here is my “Five on Friday” list for May 8th, featuring the five best trends, tips, quotes or stats from my reading this week. I hope they provide good food for thought.
1. Mobilegeddon Continues
First, a marketing factoid from the Lyris-sponsored FOLIO release “Confronting the Shift from Print to Digital: 2014 Publishers Survey Report.” Key takeaway – Mobile optimization is gaining traction for publishers, but too slowly:
|
As much as 65% of email is now viewed first on mobile, but only 34% of publishers’ marketing emails are fully mobile-optimized.
|
2. Being a Good Customer is Important, Too
From the Association of National Advertisers’ new report, “Enhancing Client/Agency Relations 2015:”
|
Just 27% of agencies reported that clients provide clear assignment briefs. Meanwhile, 58% of clients think they are doing a good job.
|
3. Two Sources, One Prediction:
According to Gartner in, “Predicts 2014: The Digital Economy and the Cloud Raise New Licensing, Services and ITAD Challenges for ITAM and Procurement” as reported by License Dashboard:
|
“By 2019, cloud computing and the new digital economy will cause subscription pricing to overtake perpetual licensing and maintenance.”
|
From John Warrillow, contributing author to Entrepreneur online magazine, February 16, 2015:
|
“The global economy is in the earliest stages of a shift from a transaction economy toward a subscription one.”
|
4. More from Warrillow
Looking to extend your subscription-box business? Click here to find some burgeoning and interesting ways to do so! Hint: think pets, tea and gluten-free.
5. Does This Product Roadmap Make Me Look Fat?
Best paragraph in the entire Pragmatic Marketer Winter Issue:
|
“I clearly remember the day I reviewed a detailed product roadmap. I counted more than 80 features that had been committed to, most of which could not be tied directly back to market research data and had not been sufficiently tested. We were on the brink of wasting a lot of time and money by adding a bunch of low-impact product features . We threw our feature-bloated roadmap into the garbage and returned to the market to find answers.” |
Are you suffering from a little feature-bloat in your product roadmap? Keep this thought in mind during status meetings this week. Time to shed those unsightly success-stifling pounds! (The article referenced starts on page 10 of the issue.)
Have a great weekend!
Diane
Diane Pierson, our INSIDER Guide to New Product Development, is a leader in product management and marketing, having delivered results to companies including Dun & Bradstreet, LexisNexis, American Lawyer Media and Copyright Clearance Center. She has built products & services that have delivered over $100 million in revenue and knows what works, and what doesn’t, when executing product plans and strategies. (Read Diane’s full Bio)
