Insight to drive subscription growth

Join

February 7, 2013

Megawatt Hour Disrupts Subscription Pricing With Percentage-Based Monthly Plans

Business Strategy, Case Studies, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

While there are plenty of subscription site launches in recent months, we liked Megawatt Hour for its smart approach and use of existing industry data. Co-Founder Deirdre Lord spoke to us about why the site developed a percentage-based subscription plan that’s familiar to professionals in the energy purchasing industry. Plus, discover when to follow up a lead gen tactic with an email and when to call the prospect directly.

Megawatt Hour Disrupts Subscription Pricing With Percentage-Based Monthly Plans Read More »

Case Study Lessons: How to Transition a New Niche to Subscription Billing

Business Services, News, Subscriber Acquisition /

So the cool thing about big data is that B2B publishers can now create sophisticated tools and databases that provide business decision-makers with more customized information. The problem is that these same decision-makers are not always used to subscription billing practices. Especially if they’re used to working with brokers. Megawatt Hour faced this problem, but solved it by creating a percentage-based subscription plan. The site, which provides information on deregulated energy markets to energy purchasers, charges 1%-2%…

Case Study Lessons: How to Transition a New Niche to Subscription Billing Read More »