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January 31, 2013

Business Management Daily Uses Webinar Trainings to Upsell Database Subscriptions

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, News, Newsletters, Paywall, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Technology /

Online training can be the bread and butter of many industry and professional development sites. Business Management Daily (BMD) has capitalized on this by tying subscription database trials to one-off Webinar trainings. Publisher Adam Goldstein spoke to us about how the site generates seven-figure revenues through a multi-faceted conversion process. Plus discover why display ads may be better than overlays for free product lead generation.

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Case Study Lessons: Display Ads Convert Better than Overlays for Lead Gen

Business Services, News, Subscriber Acquisition /

Yesterday I wrote about how overlays can be annoying, and here’s more proof that they’re not immune to hype and misuse. Business Management Daily, the subject of this week’s Case Study on Subscription Site Insider, uses a variety of free information products for lead generation for premium content sales. The site recently tested the best format for presenting lead gen offers using a pop-up ad, an overlay and a sidebar display ad. Obviously, the pop-ad performed poorly…

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