Case Study Lessons: ArkansasOnline Increases Price from Single to Double Digits and Sees No Subscription Drop-Off

As we’ve said before, few newspaper sites deploy best practices when it comes to selling online subscriptions. That’s why we were so happy to
As we've said before, few newspaper sites deploy best practices when it comes to selling online subscriptions. That's why we were so happy to feature ArkansasOnline.com -- the companion website to the Arkansas Democrat-Gazette -- in last week's Case Study on Subscription Site Insider. ArkansasOnline.com does a number of things right, from multi-channel marketing to price testing. In fact, the site conducted a price test early on that should give all content publishers reason to question…...

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