As we’ve said before, few newspaper sites deploy best practices when it comes to selling online subscriptions. That’s why we were so happy to feature ArkansasOnline.com — the companion website to the Arkansas Democrat-Gazette — in last week’s Case Study on Subscription Site Insider.ArkansasOnline.com does a number of things right, from multi-channel marketing to price testing. In fact, the site conducted a price test early on that should give all content publishers reason to question their own pricing.ArkansasOnline.com has two main subscription plans — home delivery + online and online-only. When the site launched, the home delivery + online was priced at $15 and the online-only package was $4.95. The site then conducted a price test, raising both prices to $28, and saw no drop off in subscription sales whatsoever.Currently, about 263,000 people subscribe to the site’s home delivery + online package, while 5,000 subscribe to the online-only package.For more details about ArkansasOnline.com’s business model, which includes launching a paywall 11 years ago for a legacy publication — the Arkansas Democrat-Gazette was founded in 1819 — read the full Case Study on Subscription Site Insider.