Case Study Lessons: ArkansasOnline Increases Price from Single to Double Digits and Sees No Subscription Drop-Off

As we’ve said before, few newspaper sites deploy best practices when it comes to selling online subscriptions. That’s why we were so happy to feature ArkansasOnline.com — the companion website to the Arkansas Democrat-Gazette — in last week’s Case Study on Subscription Site Insider. ArkansasOnline.com does a number of things right, from multi-channel marketing to price testing. In fact, the site conducted a price test early on that should give all content publishers reason to question…

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