Since many of our readers are running hybrid sites (i.e., generating revenue from both subscriptions and advertising), or looking to run ads for their own product or services, I thought I'd take today to write about banner ads. Banner ads have long been the stepchild of digital marketing, loved neither by audiences or publishers. But recently, Werther's Original ran a banner ad on the Food Network site that was both interactive, social and relevant. First, the banner expands…...
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