November 9, 2012

Since many of our readers are running hybrid sites (i.e., generating revenue from both subscriptions and advertising), or looking to run ads for their own product or services, I thought I’d take today to write about banner ads. Banner ads have long been the stepchild of digital marketing, loved neither by audiences or publishers. But recently, Werther’s Original ran a banner ad on the Food Network site that was both interactive, social and relevant. First, the banner expands…