AOL Buys Mobile Platform Millennial Media for $238 Million

AOL announced last week that it is purchasing mobile platform Millennial Media for $1.75/share. The deal equates to a $234 million purchase, reports Business

AOL announced last week that it is purchasing mobile platform Millennial Media for $1.75/share. The deal equates to a $234 million purchase, reports Business Insider. This purchase follows AOL's own acquisition by Verizon in May. AOL's press release says the company is making the purchase to expand its mobile ad capabilities which currently serve more than 350 million monthly global consumers of its premium brands: "AOL is well positioned as consumers spend more and more time on…...

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Filed in Business Strategy, Mergers and Acquisitions, News, Revenue and Sales, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!