AOL Buys Mobile Platform Millennial Media for $238 Million

AOL announced last week that it is purchasing mobile platform Millennial Media for $1.75/share. The deal equates to a $234 million purchase, reports Business
AOL announced last week that it is purchasing mobile platform Millennial Media for $1.75/share. The deal equates to a $234 million purchase, reports Business Insider. This purchase follows AOL's own acquisition by Verizon in May. AOL's press release says the company is making the purchase to expand its mobile ad capabilities which currently serve more than 350 million monthly global consumers of its premium brands: "AOL is well positioned as consumers spend more and more time on…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.