Adobe Debuts Next Generation of Programmatic Marketing Tools

At this week’s Adobe Summit, Adobe’s annual Digital Marketing conference, the company unveiled upgrades to Adobe Marketing Cloud, its suite of marketing subscription cloud-based
At this week's Adobe Summit, Adobe's annual Digital Marketing conference, the company unveiled upgrades to Adobe Marketing Cloud, its suite of marketing subscription cloud-based products. Adobe Marketing Cloud is a personalized content marketing engine with eight tightly integrated marketing solutions, including analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. According to Adobe, the explosion of marketing channels has created a fragmented and technologically complicated landscape that can…...

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