4 Digital Success Secrets from Hearst Newspapers

In an interview with Capital last week, Mark Aldam, president of Hearst Newspapers, shared some of his company’s digital success secrets. For example, the

In an interview with Capital last week, Mark Aldam, president of Hearst Newspapers, shared some of his company's digital success secrets. For example, the company's five largest newspapers follow this digital strategy: Optimize the reach of the designated market area (DMA) through custom native, video and rich digital display units. Connect all Hearst owned and earned media, so digital marketers can access a broad reach of target markets with a grand total of 84 million unique visitors. Use…...

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!