February 9, 2015

In an interview with Capital last week, Mark Aldam, president of Hearst Newspapers, shared some of his company’s digital success secrets. For example, the company’s five largest newspapers follow this digital strategy: Optimize the reach of the designated market area (DMA) through custom native, video and rich digital display units. Connect all Hearst owned and earned media, so digital marketers can access a broad reach of target markets with a grand total of 84 million unique visitors. Use…